FSBO Facts...And Some Great Resources from REALTOR®.org

I spend a lot of time surfing the web, and when I come across items that I think may be useful to other members to AR...the first thing I think of is creating a post and sharing it with the network. Today was no different, and I stumbled across some great tools on the Realtor.org and Realtor Magazine Online sites that some of you may or may not know about.

More specifically, while thinking about what new, fresh content to add to GA-agent.com the thought came back to me...I remember reading Jim Lee's Post about his approach to helping Mr. & Mrs. FSBO. One of Jim's passages read this:

I offer a FSBO listing service on my website which is designed to make me Mr. Nice Guy to Mr. & Mrs. FSBO and give me 'top of mind' awareness when they come to the realization the odds are against them selling on their own and decide it's time to call in a professional.
http://www.knoxvillemls.com/fsbo.htm

Such a good idea...

A service like this to provide Joe and Jane FSBO some help would be a great way to add content and build traffic by targeting the "fsbo" aspect of keywords. Tie in the FSBO listing service with some facts re-inforcing the benefits of using a REALTOR® to sell your property and your good to go!

Some great content points may include:

Most Important Reason for Selling Home As FSBO
Did not want to pay commission fee: 51%
Sold it to a relative / friend / neighbor: 22%
Buyers contacted seller directly: 12%
Did not want to deal with an agent: 8%
Agent was unable to sell home: 3%
Seller has real estate license: 2%
Could not find agent to handle transaction: 1%
Other: 2%

-or-
Method Used by FSBO Sellers to Market Home
Friends / neighbors / relatives: 53%
Yard sign: 51%
Print newspaper advertisement: 31%
Open house: 29%
Listing on the Internet: 22%
Direct mail (flyers, postcards,etc.): 5%
For-Sale-By-Owner magazine: 4%
MLS Listing: 2%
Television: 1%
None / Nothing: 3%
Other: 3%

Great information like this and other helpful tools for REALTORS® to learn about FSBO's can be found here.